The Android platform captured a record 88% of the 375 million new smartphones shipped worldwide in Q3 2016, according to a new report from Strategy Analytics.
Android’s growth in new smartphones was largely driven by greater smartphone adoption in India, Africa, and the Middle East, where Apple’s competing iOS platform has little market penetration.
Woody Oh, Director at Strategy Analytics, added, “Android’s leadership of the global smartphone market looks unassailable at the moment. Its low-cost services and user-friendly software remain attractive to hardware makers, operators and consumers worldwide. However, several challenges remain for Google. The Android platform is getting overcrowded with hundreds of manufacturers, few Android device vendors make profits, and Google’s new Pixel range is attacking its own hardware partners that made Android popular in the first place.”